Reddit Statistics: Key Insights You Should Know (2022)

Introduction

If you're not already familiar with Reddit, it's time to get acquainted! This social news platform is made up of thousands of individual communities (called "Subreddits") where users can submit content, vote on submissions, and engage in discussions. Have you ever wondered how popular Reddit is? Or what kind of people use it? Here are some key insights from recent Reddit statistics that will help answer those questions!

 

In This Article

1. Which countries have the most Reddit users?

2. The demographics of Reddit users

3. How often do people use Reddit?

4. What type of content is most commonly shared on Reddit?

5. What topics are most popular on Reddit?

 

How Popular Is Reddit?

Reddit is one of the most popular websites on the internet and has a vast amount of data that can be mined for insights. As of May 2022, Reddit ranks as the 8th most visited site in the world and 7th in the US. It received 3.8 billion visits in May 2022, and 29.8% of those visits were from desktops while 70.2% were from mobile devices!

Source: SEMRush

 

Reddit Users Per Country

Around half of Reddit's users are from the United States. Canada and the United Kingdom are the next biggest groups of users on the site.

Country	Percentage	Users
United States	42.36%	1.6B
Canada	7.34%	280.2M
United Kingdom	5.89%	224.7M
Germany	3.63%	138.4M
India	2.69%	102.8M

Source: SEMRush

 

Monthly Users On Reddit

Reddit has 430 million monthly active users worldwide. That's a lot of people helping each other out and sharing interesting content!

Source: Statista

 

iOS Users On Reddit

Reddit has 46.65 million monthly active users on iOS. This means that there are a lot of people using Reddit on their iPhones and iPads every month.

Source: Statista

 

Growth of Reddit

Reddit saw a growth of 30% in monthly active users from 2019 to 2021. This is equivalent to an increase of approximately 72 million users in just two years!

Source: Statista

 

Share Of Internet Users On Reddit

In the United States, 18% of internet users use Reddit, while in the United Kingdom that number is 20%. Among teenagers and young adults in the US, Reddit is even more popular, with 39% of users falling into that age group.

Source: Statista

 

Share Of Internet Users On Reddit By Gender

In the United States, 23% of men and 12% of women use Reddit. That means that more than a fifth of all American men are on Reddit, and nearly one in eight American women are too.

Source: Statista

 

Reddit Users By Gender

Reddit is a Male-dominated platform with 63.8% of users being Male and 36.2% being Female. However, Reddit is a growing community, and these numbers will likely change over time as more and more people discover the site. 

Source: Statista

 

Reddit Users By Age Group

We can see that Reddit is most popular among people aged 18 to 49. This is an extremely important age group, and we can see that they are really engaged with the site. This is a great opportunity for advertisers and marketers to target this age group!

Age Group	Uses Reddit
18 - 29	36%
30 - 49	22%
50 - 64	10%
65 +	3%

Source: Statista

 

Reddit Users By Annual Income

As annual household income rises, more Adults are using Reddit! In fact, the share of Adults who use Reddit rises as household income increases. This means that people are turning to Reddit for information and entertainment as they climb the income ladder. Who knows what they'll find next on Reddit?

Annual Income	Uses Reddit
< $30,000	10%
$30,000 - $50,000	17%
$50,000 - $75,000	20%
> $75,000	26%

Source: Statista

 

Reddit Users By Ethnicity

Data from a recent study reveals that the percentage of White, Black, and Hispanic adults who use Reddit is roughly the same. This marks a significant shift from previous years, when usage rates differed substantially among these groups. Now, more than ever, it seems that Reddit is a place for everyone.

Ethnicity	Uses Reddit
White	17%
Black	17%
Hispanic	14%

Source: Statista

 

Reddit Users By Education Level

As adults become more educated, the percentage of them using Reddit increases. More educated adults are more likely to use Reddit than those with less education.

Education Level	Uses Reddit
High school or less	9%
Some college	20%
> College	26%

Source: Statista

 

Reddit Users By Urbanity

Suburban areas have the highest rate of Reddit usage, while rural areas have the lowest. This could be due to several factors, such as internet access and population density.

Urbanity	Uses Reddit
Urban	18%
Suburban	21%
Rural	10%

Source: Statista

 

How Often Do People Use Reddit?

Almost all of the users use Reddit at least once a month. Over half of them use it daily. This means that Reddit is a hugely popular site with a lot of active users.

Frequency	Share Of Redditors
Daily	52%
Weekly	82%
Monthly	95%

Source: Statista

 

How Much Content Is Created On Reddit?

An unbelievable 5.8 billion Reddit posts, comments, private messages, and chats were created last year. That's an average of 16 million interactions per day! Just think about all the incredible conversations and connections that were made.

Source: RedditInc

 

How Many Subreddits Does Reddit Have?

Currently, there are over 3.5 million active Subreddits on Reddit. That's an incredible amount of content and discussion waiting to be discovered! Whether you're looking for a specific interest group or just browsing for something new, there's definitely a community out there for you.

Source: Metrics For Reddit

 

What Are The Most Popular Themes On Reddit?

Reddit is a great place to find out about lots of different topics. However, these were the most popular topics last year.

1. Cryptocurrency
2. Gaming
3. Sports
4. Weddings
5. Health and Fitness
6. Food and Drink
7. Movies and Television

Source: RedditInc

 

Top Subreddits By Subscribers

The table displays the top 10 largest Subreddits on Reddit. There are a ton of people talking about a variety of topics on Reddit. These topics range from news to gaming to music. Want to have a more extensive overview of the largest Subreddits? This article is a must-read in that case.

Nr.	Name	Subscribers
1.	r/funny	41.2M
2.	r/AskReddit	36.2M
3.	r/gaming	33.2M
4.	r/aww	31.4M
5.	r/Music	29.9M
6.	r/pics	29.1M
7.	r/worldnews	29.1M
8.	r/movies	28.2M
9.	r/todayilearned	27.9M
10.	r/science	27.7M

Source: Subreddit Stats

 

What Are The Most Popular Posts On Reddit?

The table below displays the 10 most popular posts ever on Reddit. You'll see some really funny ones, some really sad ones, and some that are just plain weird.

Nr.	Title	Year	Subreddit
1.	I’ve found a few funny memories during lockdown. This is from my 1st tour in 89, backstage in Vegas.	2020	r/pics
2.	Joe Biden elected president of the United States	2020	r/news
3.	The Senate. Upvote this so that people see it when they Google "The Senate".	2017	r/movies
4.	My cab driver tonight was so excited to share with me that he’d made the cover of the calendar. I told him I’d help let the world see	2017	r/funny
5.	A short story	2020	r/memes
6.	Guardians of the Front Page	2016	r/funny
7.	This is what happens when one company owns dozens of local news stations	2018	r/videos
8.	Heat index was 110 degrees so we offered him a cold drink. He went for a full body soak instead	2018	r/aww
9.	If this is you: Fuck you	2020	r/pics
10.	She did her best ok?	2020	r/memes

Source: Reddit

 

Conclusion

In conclusion, Reddit is a powerful social media tool that can be used for marketing purposes. The statistics and key insights we have provided should give you a good idea of the potential that Reddit has to offer your business. If you are convinced and would like to start using Reddit for your marketing efforts, be sure to check out our Reddit accounts – we would be happy to help get you started!