Reddit Statistics: Key Insights You Should Know (2022)

6 min read
6 min read

Reddit Statistics: Key Insights for 2022


If you're not already familiar with Reddit, it's time to get acquainted! This social news platform is made up of thousands of individual communities (called "Subreddits") where users can submit content, vote on submissions, and engage in discussions. Have you ever wondered how popular Reddit is? Or what kind of people use it? Here are some key insights from recent Reddit statistics that will help answer those questions!


In This Article

1. Which countries have the most Reddit users?

2. The demographics of Reddit users

3. How often do people use Reddit?

4. What type of content is most commonly shared on Reddit?

5. What topics are most popular on Reddit?


How Popular Is Reddit?

Reddit is one of the most popular websites on the internet and has a vast amount of data that can be mined for insights. As of May 2022, Reddit ranks as the 8th most visited site in the world and 7th in the US. It received 3.8 billion visits in May 2022, and 29.8% of those visits were from desktops while 70.2% were from mobile devices!

Source: SEMRush


Reddit Users Per Country

Around half of Reddit's users are from the United States. Canada and the United Kingdom are the next biggest groups of users on the site.

 Country Percentage Users
United States 42.36% 1.6B
Canada 7.34% 280.2M
United Kingdom 5.89% 224.7M
Germany 3.63% 138.4M
India 2.69% 102.8M

Source: SEMRush


Monthly Users On Reddit

Reddit has 430 million monthly active users worldwide. That's a lot of people helping each other out and sharing interesting content!

Source: Statista


iOS Users On Reddit

Reddit has 46.65 million monthly active users on iOS. This means that there are a lot of people using Reddit on their iPhones and iPads every month.

Source: Statista


Growth of Reddit

Reddit saw a growth of 30% in monthly active users from 2019 to 2021. This is equivalent to an increase of approximately 72 million users in just two years!

Source: Statista


Share Of Internet Users On Reddit

In the United States, 18% of internet users use Reddit, while in the United Kingdom that number is 20%. Among teenagers and young adults in the US, Reddit is even more popular, with 39% of users falling into that age group.

Source: Statista


Share Of Internet Users On Reddit By Gender

In the United States, 23% of men and 12% of women use Reddit. That means that more than a fifth of all American men are on Reddit, and nearly one in eight American women are too.

Source: Statista


Reddit Users By Gender

Reddit is a Male-dominated platform with 63.8% of users being Male and 36.2% being Female. However, Reddit is a growing community, and these numbers will likely change over time as more and more people discover the site. 

Source: Statista


Reddit Users By Age Group

We can see that Reddit is most popular among people aged 18 to 49. This is an extremely important age group, and we can see that they are really engaged with the site. This is a great opportunity for advertisers and marketers to target this age group!

 Age Group Uses Reddit
18 - 29 36%
30 - 49 22%
50 - 64 10%
65 + 3%

Source: Statista


Reddit Users By Annual Income

As annual household income rises, more Adults are using Reddit! In fact, the share of Adults who use Reddit rises as household income increases. This means that people are turning to Reddit for information and entertainment as they climb the income ladder. Who knows what they'll find next on Reddit?

Annual Income Uses Reddit
< $30,000 10%
$30,000 - $50,000 17%
$50,000 - $75,000 20%
> $75,000 26%

Source: Statista


Reddit Users By Ethnicity

Data from a recent study reveals that the percentage of White, Black, and Hispanic adults who use Reddit is roughly the same. This marks a significant shift from previous years, when usage rates differed substantially among these groups. Now, more than ever, it seems that Reddit is a place for everyone.

Ethnicity Uses Reddit
White 17%
Black 17%
Hispanic 14%

Source: Statista


Reddit Users By Education Level

As adults become more educated, the percentage of them using Reddit increases. More educated adults are more likely to use Reddit than those with less education.

Education Level  Uses Reddit
High school or less 9%
Some college 20%
> College 26%

Source: Statista


Reddit Users By Urbanity

Suburban areas have the highest rate of Reddit usage, while rural areas have the lowest. This could be due to several factors, such as internet access and population density.

Urbanity Uses Reddit
Urban 18%
Suburban 21%
Rural 10%

Source: Statista


How Often Do People Use Reddit?

Almost all of the users use Reddit at least once a month. Over half of them use it daily. This means that Reddit is a hugely popular site with a lot of active users.

Frequency Share Of Redditors
Daily 52%
Weekly 82%
Monthly 95%

Source: Statista


How Much Content Is Created On Reddit?

An unbelievable 5.8 billion Reddit posts, comments, private messages, and chats were created last year. That's an average of 16 million interactions per day! Just think about all the incredible conversations and connections that were made.

Source: RedditInc


How Many Subreddits Does Reddit Have?

Currently, there are over 3.5 million active Subreddits on Reddit. That's an incredible amount of content and discussion waiting to be discovered! Whether you're looking for a specific interest group or just browsing for something new, there's definitely a community out there for you.

Source: Metrics For Reddit


What Are The Most Popular Themes On Reddit?

Reddit is a great place to find out about lots of different topics. However, these were the most popular topics last year.

  1. Cryptocurrency
  2. Gaming
  3. Sports
  4. Weddings
  5. Health and Fitness
  6. Food and Drink
  7. Movies and Television

Source: RedditInc


Top Subreddits By Subscribers

The table displays the top 10 largest Subreddits on Reddit. There are a ton of people talking about a variety of topics on Reddit. These topics range from news to gaming to music. Want to have a more extensive overview of the largest Subreddits? This article is a must-read in that case.

 Nr. Name Subscribers


r/funny 41.2M
2. r/AskReddit 36.2M
3. r/gaming 33.2M
4. r/aww 31.4M
5. r/Music 29.9M
6. r/pics 29.1M
7. r/worldnews 29.1M
8. r/movies 28.2M
9. r/todayilearned 27.9M
10. r/science 27.7M

Source: Subreddit Stats


What Are The Most Popular Posts On Reddit?

The table below displays the 10 most popular posts ever on Reddit. You'll see some really funny ones, some really sad ones, and some that are just plain weird.

Nr. Title Year Subreddit
1. I’ve found a few funny memories during lockdown. This is from my 1st tour in 89, backstage in Vegas. 2020 r/pics
2. Joe Biden elected president of the United States 2020 r/news
3. The Senate. Upvote this so that people see it when they Google "The Senate". 2017 r/movies
4. My cab driver tonight was so excited to share with me that he’d made the cover of the calendar. I told him I’d help let the world see 2017 r/funny
5. A short story 2020 r/memes
6. Guardians of the Front Page 2016 r/funny
7. This is what happens when one company owns dozens of local news stations 2018 r/videos
8. Heat index was 110 degrees so we offered him a cold drink. He went for a full body soak instead 2018 r/aww
9. If this is you: Fuck you 2020 r/pics
10. She did her best ok? 2020 r/memes

Source: Reddit



In conclusion, Reddit is a powerful social media tool that can be used for marketing purposes. The statistics and key insights we have provided should give you a good idea of the potential that Reddit has to offer your business. If you are convinced and would like to start using Reddit for your marketing efforts, be sure to check out our Reddit accounts – we would be happy to help get you started!


Browse Accounts

About the author

James Pietersen

James is one of the Tech Gurus of Viralboost. With a deep understanding of data science, AI, and automation, he has helped the company to grow into a successful online marketing firm. In his free time, he likes to play magic the gathering with his friends, or take a walk in nature to clear his head. He is always excited to learn new things and share his knowledge with others.

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